Why market a big budget new movie when you simply can’t do anything?
Marketing is about promising a customer something entertaining and worth their precious time. But streaming has done something remarkably strange in recent years when it comes to advertising the latest movies or series.
Rather than spend thousands of dollars on billboards and other marketing essentials, streamers like Netflix simply download their newest releases onto their platforms and wait to see what works well within 28 days.
Sure, Netflix markets its bigger-budget productions as Strange things and recent release gray man, but often new series and movies appear.
Netflix’s Tudum fan event, which kicked off in January 2020, is an in-person event at a market, São Paulo, Brazil. On Saturday, the streaming giant’s fan event quintupled in size and went global, offering Netflix fans a taste of everything the company has to offer. Named after the streaming service’s iconic initial sound, Tulum is now made up of five events from around the world, offering “more content, more shows and movies, more talent, more breaking news,” according to Marian, director of Netflix Marketing. Lee in a phone interview with IndieWire.
Lee and his team are no strangers to good marketing, which is Tudum’s main function. At Comic Con this summer, Netflix created an interactive experience that allowed fans to experience being Six (Ryan Gosling) and Lloyd Hansen (Chris Evans) from the gray man a week before the film’s release.
The experience must have worked, since the gray man is the fourth most popular Netflix movie on record. The success led Netflix to franchise the film, giving the gray man a sequel and a spin-off series.
But just because the movie did well for the streaming giant doesn’t mean they’re ready to start bringing movies to theaters.
“Netflix is the place where we want fans to watch the movies they love or sit down with their family to watch a new movie,” Lee said. So far, the system is working for Netflix as they don’t have to spend too much on their almost non-existent marketing.
“From a marketing perspective, what we’re doing is different than the big studios trying to sell a ticket,” Lee said. “But again, we are trying to build anticipation and excitement for our [movies] so people can finally watch them on Netflix.”
Lee explained that the broadcaster “is not focused on getting [movies] in theaters at short notice… for the (awards show qualifiers. For me, our fans are on Netflix and that’s what they prefer).
The reason Netflix doesn’t put its movies in theaters is simple. The company doesn’t want to spend the money to market the movie or put it in theaters when its brand is all about watching it from the comfort of your own home.
While I wish they would release bigger movies in theaters and on the streaming service on the same day, as it calls itself “a big movie studio,” Netflix will continue to put only its Academy Award-worthy movies in theaters. for a limited time. time and leave the rest to sit in that great library.
Would you see a big budget Netflix movie in theaters? Let us know what you think in the comments below!