One in ten female football fans in London plays football every day

Almost four in ten women in London play football at least a couple of times a week, with more than one in ten saying they play every day.

It also found that seven in ten women think there are more female role models in football today than there were when they were younger – with 58 per cent also highlighting that their visibility is the best way to support the sport at a broader level.

Another 64 percent said they followed the UEFA Women’s EURO 2022 tournament.

The research commissioned by Volkswagen ahead of the tournament also revealed that former Arsenal right-back and current pundit Alex Scott MBE was voted the most inspirational figure in women’s football.

Four aspiring young football fans have described the experience of a lifetime as they took center stage as the referee mascots on the pitch in Brentford at this year’s UEFA Women’s EURO 2022.

Kaylee Austin, Poppy Olivia, Maya Yfantouda and Scarlett Lobjoit were among many enthusiastic young football fans who signed up to be referee mascots through their local Volkswagen dealership, West London Volkswagen.

A precious moment for mini referees

All four girls walked onto the field with the referee and stood nearby while both national anthems were played.

The girls’ experience began at the Germany v Denmark match at the Brentford Community Stadium, where Maya Yfantouda was the mascot and Germany won 4-0.

Maya Yfantouda, 9, who plays for Belstone Wildcats and recently joined Lions Maccabi’s U10 development team, said: “It was so good I’m speechless.

“I can’t describe how great and precious it was to be a mini referee and I got to keep the coin that decides when the game starts. I’ll keep it for the rest of my life.”

Kaylee Austin, 9, said: “Really enjoyed my day and on the court. I’ve loved football since I was three years old and I play it all the time.”

BRENTFORD, ENGLAND – JULY 08: Volkswagen Official Referee Mascot during the UEFA Women’s Euro 2022 Group B match between Germany and Denmark at Brentford Community Stadium on July 08, 2022 in Brentford, England. (Photo by Christopher Lee – UEFA/UEFA via Getty Images)

The opportunity was opened to young players aged 8-10, who had the opportunity to stand on the field and also received two additional tickets to see the game.

Girls from all over the country also participated with a mascot in the 31 games from July 6th to 31st.

Sarah Cox, Head of Marketing at Volkswagen UK, said: “It was a privilege to have some of the country’s most passionate young football fans as referee mascots at UEFA Women’s EURO 2022.

“Besides a tremendously eventful tournament, we’re still raving about the stories we’ve heard from our mascots.

“We hope the tournament continues to inspire young women to pursue their love of football and we know our mascots will take away memories that will last a lifetime.”

Inspirational icons on the rise

The poll results also highlighted other big names in sport, such as US star Megan Rapinoe and West Ham FC vice-chairman Baroness Karren Brady.

Sarah Cox said: “There is no doubt that the game will continue to grow and inspire women and girls for years to come following the Lionesses’ momentous victory. Of course we will see that this list of inspirational icons keeps growing.”

England’s heroic lionesses made history at the weekend with a 2-1 win over Germany in the final of Women’s EURO 2022 at Wembley Stadium, drawing a record crowd of 87,192.

Leave a Comment