Norwich City character makes candid transfer admission with Emi Buendia

After an unsuccessful season in the top flight, Norwich City now find themselves back in the Championship for next season.

In recent seasons, the Canary Islands have constantly found themselves sandwiched between the top two divisions in football and this season they will look to strengthen their side, hoping to climb back up the ranks but also with a long-term perspective of becoming one stable side in the top flight.

Commenting on his club’s dealings over the past summer, club sporting director Stuart Webber told the club’s official media: “We have sold our best player [Emi Buendia] because he made it very clear at the end of the season that he won’t be there next year. We don’t have the option to give him £100,000 a week to keep him staying and give us another year.

“If we replaced Emi with a player, we wouldn’t have been good enough. We have to sign players who have future value for us.

“We need to be able to sell players if something goes wrong. If you take the period of cover this company has lost £35m which is the most bankrupt. We got through that by selling Ben Godfrey and Jamal Lewis.”

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In addition, Webber admitted the club must try to find a balance in their recruitment otherwise it could have serious consequences for them, as he said: “The hardest part of our job is living up to our ambition to be Premier and to hold our ground to balance League while making sure we still have a football club. We make big mistakes, we go broke.

“If we don’t find the right balance, we could easily be mid-table in the Championship and we could do that comfortably by not taking any chances. After all, that’s where we are in the pecking order of football.”

The judgment:

There’s no doubt Norwich are in a difficult position considering where they currently are in the football pyramid and where they want to be.

The struggle for the Canaries is to get the finances in order so they can compete but also not lose money and with situations like Covid-19 they have proven why their cautious model gives them security.

However, they are also aware that they have not yet reached a point where they can be sustainable in the top flight and in fairness. Selling their best players hasn’t helped, but they still have to search long and hard for signings.

Looking ahead to the new season, the focus will be on making sure the team is competitive as Webber acknowledges that if they don’t get their business right they may not compete at the right end of the league next year.

Building on that, however, they must try to find some stability, which in turn could lead to players extending their stints at the club.

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