New offering allows K-pop fans to interact with idols through distributed ledger technology

Dunamu Inc, the holding company of Korean exchange Upbit and Hybe Co., Ltd, the managing agency of K-pop superstar BTS, is launching a digital collectibles platform for fans of South Korean popular music.

Both companies are turning to distributed ledger technology (DLT) to build the platform and are launching it under their Los Angeles joint venture known as LEVVELS Inc. Dubbed MOMENTICA, the platform has been hailed as a novel way to improve standards. of fan engagement as he “pushes the boundaries of K-Pop fandom with unique collectible moments from favorite artists.”

In a press release, Ryan Jang, CEO of LEVVELS Inc, noted that K-pop fans would be excited about the new offering as they have shown an affinity for exploring new media with their favorite bands.

“To celebrate their passion, we’re excited to bring a new digital experience that enhances the way the fandom celebrates the greatest moments of their favorite artists through technology,” said Jang. “Our goal is to always improve the fan experience, and we will continue to update and expand our services while always maintaining an intuitive and easy-to-use user interface (UI).”

The service allows users to collect and store rare digital collectibles from their favorite stars on a secure and easy-to-use platform. In the future, platform users will be able to customize collectibles to their liking and even exchange them for real-life backgrounds.

For added exclusivity, unseen celebrity moments will be available on the platform through the TAKE offer. The unique offer will allow users to access an Original or Special package that includes the artist’s voice and autograph.

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Digital collectibles are the future

Non-Fungible Tokens (NFTs) burst onto the scene in 2021; since then, its use cases have skyrocketed. Perhaps the most popular use case for NFTs is in Web 3 gaming, allowing players to own in-game items for the first time, which they can exchange for real money.

The parcels of land in the metaverse are essentially NFTs. New technologies have found ubiquity in art as they connect digital artists with buyers without intermediaries like an art gallery. Last year, Beeple’s digital painting sold for a staggering $69 million at auction, while collectibles like CryptoPunks and the Bored Ape Yacht Club (BAYC) sold for millions of dollars.

Despite the diversity of uses, the numbers around NFTs have failed to impress, with transaction volumes and floor prices a shadow of their former selves, far from 2021 highs.

See: BSV, Music & Blockchain Global Blockchain Convention Panel

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