M&S Partners with National Football Teams on Healthy Eating – Grocery Gazette

Marks & Spencer Food has partnered with national football teams from England, Scotland, Cymru and Northern Ireland to launch its ‘Eat Well, Play Well’ healthy eating campaign.

The retailer’s campaign aims to link the eating habits of popular football heroes for the next generation, making connections between their diet and the way they play to spread a positive message about healthy eating.

M&S hopes its multi-year partnership with the FAs will inspire families to eat healthier this summer by adopting an “engaged” and “acceptable” initiative.

READ MORE: M&S Food’s profits soar 10% as grocery market share increases

“By using player influence as role models, we want to encourage children and families to make healthier food choices by choosing Eat Well,” said Stuart Machin, CEO of M&S.

“We have nearly 2,000 delicious Eat Well products in our Food Hall and online through Ocado, from quality fruit and vegetables to meals, snacks and beverages, all at a price you can trust. We are constantly developing and improving our range to offer our customers a delicious and healthier choice every day.”

The move comes as 53% of Brits have raised concerns about the health of the family, but also ahead of a busy football season for the women’s teams of Northern Ireland and England and the crucial games of Cymru and Scotland men in June.

In the store, shoppers can find their favorite players’ recipes, meal plans, and free fruit for kids. Online, there are also glimpses of players, managers and legends sharing their favorite Eat Well products.

“Through our partnership with M&S Food and Eat Well, we aim to help families across the country make healthier food choices by harnessing the power of football,” said England men’s team manager Gareth Southgate.

“We believe that the fuel and recovery habits of all England players play an important role in their development and performance and partnering with M&S Food on joint initiatives will help deliver this on the England Pathway of teams made up of men’s, women’s inspire and influence youth and disability teams.”

Cymru Women’s Manager Gemma Grainger added: “Our players are great role models for young girls and boys across Wales and we are proud of how they are using their platform to instill healthy and active lifestyles in families.”

Click here to sign up for the Grocery Gazette’s free daily email newsletter

Leave a Comment