Football finance expert Dr. Daniel Plumley has discussed West Brom’s promotion chances for next season.
The expert believes that the current is changing led by Sport Minister Nigel Huddleston Increasing payments from the Premier League to the EFL will not make much of a difference in restoring the Championship’s competitive balance.
Because of that, Plumley concedes the Baggies should be well-positioned to fight for a promotion spot over the next 12 months.
That’s largely because West Brom are still receiving parachute payments from their days in the top flight.
Plumley believes the money to be passed on by the top clubs won’t be worth as much at an individual level, meaning teams will still struggle to compete with those still earning parachute payments.
West Brom receive these payments because of their time in the Premier League.
“If you split the money between the 12 clubs, it’s not a big sum, is it?” Plumely said, via West Brom News.
“It’s not about, and it’s not about giving the clubs tens and twenty millions.
“There is a problem in the championship in terms of balance on the pitch.
“Clubs that receive parachute payments, like West Brom, are more likely to keep getting promoted to clubs they don’t have.
“The plan should be to rebalance and not give clubs loads of money.
“The danger is that if you don’t factor in the costs some clubs will just go ahead and spend them in the transfer market and in players’ wages.”
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Bruce is hoping to lead promotion at the Hawthorns next season as he prepares for his first full campaign with the club.
The 61-year-old took over in February with the side battling for a playoff spot, but poor form saw the team drop out of the competition before eventually finishing 10th in the table.
Those parachute payments have gone a long way in helping Fulham and Norwich struggle between promotion and relegation every other season.
It’s also a big reason West Brom have been able to inject money into the transfer market in a way most other Championship clubs can’t afford.
The Baggies should be aiming for promotion this season as they have a huge resource advantage over most of the division.
The team really should have been more competitive last season but the club’s hierarchy must weed out costly mistakes that have left the team unable to challenge the top six.