The Championship play-off final is regularly dubbed the ‘richest game in football’ and football finance expert Kieran Maguire has broken down the exact numbers from Sunday’s clash at Wembley
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According to football finance expert Kieran Maguire, winners of Sunday’s Championship play-off final will be guaranteed an income of around £170million.
Huddersfield Town meets Nottingham Forest at Wembley Stadium, with both sides looking to clinch the final Premier League spot for 2022-23.
The game is regularly dubbed the “richest game in football” and it’s easy to see why. Speak with mirror footballMaguire has totaled the total offered to winners on Sunday.
He said: “Teams in the Championship would normally get around £7.5m to £8m from television. So you go from £8m to £100m in the Premier League, a jump of £92m.
“In addition, there are parachute payments for two years, which is a minimum of £75million. So if you add these together, that’s £167m. Then when you speak to the commercial directors, they say they can charge ten times as much a 30-second pitchside advert in the Premier League than in the Championship because it’s going to a global audience.
“Leeds, for example, received an extra £6million in commercial revenue at one point in the Premier League. And you’ll likely add more from matchday earnings, although not by much, as you recall there being fewer games (19 home games compared to 23 in the EFL).
“So when you add it all up you have about £170m for the winners.”
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The game sees Huddersfield looking to return to the Premier League after being relegated in 2019. Forest have been starved of top-flight football since 1999. That long absence has had an impact on the club’s finances and Maguire is suggesting their treasury may need the boost more than Huddersfields.
“Huddersfield are still receiving parachute payments while I would say Forest is a lot closer to the limit in terms of financial fair play (FFP) so they have less wiggle room. Forest had to rely on player sales and writing debt-offs.
“If we look at the underlying accounts over the past decade they have lost £480,000 a week. I think that’s an indication of how difficult it is for some clubs in the Championship.”
Although Huddersfield have dined at the top of English football of late, it was one of the surprise packages of the season.
Carlos Corberan’s side achieved an excellent third place, made even more remarkable by finishing 20th last season. And their march to Wembley was accomplished with minimal fuss, without the Terriers having spent a single transfer fee last summer.
Maguire says the post-Covid environment means more clubs outside the top flight have to live within their means.
He added: “I would expect it to be a subdued market in the Championship this summer like last year with clubs taking advantage of the loan and free agent markets. It’s harder now to make a Brentford after Brentford’ Brexit because you can’t pick up those bargains, the players who are disappearing under the radar in the European market – revenue will largely depend on academies, loans and Bosmans.