BMW M GmbH closes the anniversary year with a new sales record.

BMW M GmbH closes the anniversary year with a new sales record.

Munich. At the end of its anniversary year, BMW M GmbH has once again achieved record results. Global sales of performance and high-performance cars increased to 177,257 vehicles during fiscal year 2022. This represents an increase of 8.4 percent compared to the previous year, despite continued challenging conditions in the area of ​​logistics and supply chains. The most important single market in 2022 was again the US, and the second most important sales region was again the German domestic market, followed by the UK.

“The enthusiasm of the M community for emotionally powerful performance on the road and on the racetrack has carried us through the entire anniversary year,” says Franciscus van Meel, Chairman of the Board of Management of BMW M GmbH. “This is also expressed in a new sales record for BMW M cars, which gives us a positive outlook for 2023.”

BMW i4 M50 – the best-selling BMW M car is driven locally with zero emissions.
At the same time, 2022 marks the successful start of the BMW M GmbH into the era of electric mobility. “The best-selling BMW M car of 2022 is the all-electric BMW i4 M50,” says Timo Resch, Head of Customer, Brand and Sales at BMW M GmbH. “For us, this is a clear sign that the unique M sensation has arrived in the world of electric vehicles.” The BMW i4 M50 is powered by an electric motor on the front and rear axles, which together generate a maximum power of 400 kW/544 hp. The perfectly coordinated power delivery of the two electric motors and the independent adjustment of the suspension guarantee a typical M driving experience characterized by dynamics, agility and precision, which proved to be a real eye-catcher right from the start.

With the BMW iX M60*, a second all-electric performance car from BMW M GmbH made a very successful debut. During the course of 2023, BMW M GmbH will continue its product offensive with, among other things, the first electric performance car, the BMW XM, and the BMW i7 M70, a BMW M car based on the fully electric BMW i7. The further transformation towards electric mobility has also already been mapped out. In order to be able to include high-performance cars with purely electric drive in the range in future, BMW M GmbH will intensify corresponding proofs of concept in 2023. The focus will be on an integrated driving dynamics control system and an electric M xDrive. all-wheel drive system with four electric motors, which will ensure that the emotionally powerful M sensation reaches an even higher level.

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Anniversary year with spectacular premieres, BMW M3 and BMW M4 continue on the road to success, rapid launch of the new BMW M240i xDrive Coupe*.
The celebrations of the 50th anniversary of BMW M GmbH were accompanied by the debut of numerous spectacular new models. The wide spectrum of new launches spanned from the second generation of the purist BMW M2*, with its combination of straight-six engine, 6-speed manual transmission and rear-wheel drive, evoking classic driving pleasure in a high-performance car. , right up to the extroverted BMW XM with its 480 kW/653 hp M HYBRID drivetrain. The first BMW M3 Touring* also offers entirely new ways to experience typical M performance. This diversity creates the ideal conditions to attract additional target groups and generate further growth in 2023.

The current increase in sales figures is also based on sales successes in a wide range of vehicle segments. The high-performance sports cars of the BMW M3 and BMW M4 series, which, including the new BMW M3 Touring, are available in four body variants, in two performance levels, with the choice of a 6-speed manual or a 6-speed manual. 8 speeds. The M Steptronic transmission as well as the rear-wheel drive or M xDrive all-wheel drive system continued to enjoy particularly wide popularity in 2022. BMW M GmbH thus covers a wide range of customer needs in this core segment.

Performing exceptionally strong within their competitive environment, performance cars based on the BMW X models also contributed to BMW M GmbH’s new sales record. The next update for the BMW X5 M and BMW X6 M models in spring 2023 will provide an effective impetus for the continuation of this success story.

The successful launch of the new BMW M240i xDrive Coupe in 2022 proved to be a milestone in the performance car segment. The new edition of the compact two-door is powered by a 275 kW/374 hp inline six-cylinder engine and is now also available with classic rear-wheel drive. “The new sales record for BMW M Automobiles is based on our successful presence in a wide range of vehicle segments,” says Timo Resch. “With our broad product portfolio, we are also ideally positioned for the future.”

Daytona premiere: the new BMW M3 CS* and the BMW M Hybrid V8.

In addition, BMW M GmbH fulfills the desire for particularly concentrated racing characteristics with attractive special models, already in 2022 with the BMW M4 CSL* and soon with the new BMW M3 CS.

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The BMW M3 CS will make its world debut on the last weekend of January as part of the Daytona 24-hour race. The tradition-steeped competition in the US state of Florida is also the venue for BMW M Motorsport’s return to endurance racing. The new BMW M Hybrid V8 will compete there for the first time. 47 years after the legendary BMW 3.0 CSL’s overall victory at Daytona, the new LMDh prototype is set to compete for points in the IMSA GTP class of the WeatherTech SportsCar Championship before also competing in the official FIA World Endurance Championship at Le Mans and elsewhere from 2024.

The final phase of the development process and the subsequent test drives on various racetracks were among the highlights of 2022 for the motorsport department of BMW M GmbH, while the most important success on the racetrack it was the overall victory in the DTM driver and driver tests. team championships. South African Sheldon van der Linde and the Schubert Motorsport team secured the title victory in the prestigious touring car championship in the first season with the new BMW M4 GT3.

*Consumption and emission values:
BMW i4 M50:
Combined kWh/100 km energy consumption: 22.5 – 18.1 WLTP.
BMW XM: Fuel consumption in l/100 km mixed: 1.6 – 1-5 WLTP; Combined kWh/100 km energy consumption: 30.1 – 28.9 WLTP; CO2 emissions in g/km combined: 36 – 33 WLTP.
BMW iX M60: Combined kWh/100 km energy consumption: 24.7 – 21.9 WLTP.
BMW M240i xDrive Coupe: Fuel consumption in l/100 km mixed: 8.8 – 8.1 WLTP; CO2 emissions in g/km combined: 200 – 185 WLTP.
BMW M2: Fuel consumption in l/100 km mixed: 9.8 – 9.6 WLTP; CO2 emissions in g/km combined: 222 – 218 WLTP.
BMW M3 Touring: Fuel consumption in l/100 km mixed: 10.4 – 10.1 WLTP; CO2 emissions in g/km combined: 235 – 229 WLTP.
BMW M4 CSL: Fuel consumption in l/100 km mixed: 10.1 – 9.9 WLTP; CO2 emissions in g/km combined: 227 – 224 WLTP.
BMW M3CS: Fuel consumption in l/100 km mixed: 10.4 – 10.1 WLTP; CO2 emissions in g/km combined: 234 – 229 WLTP.

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