City’s Take Me Home campaign won gold in the Best Club Marketing Initiative category – at this year’s Football Business Awards on Friday.

The awards, which took place at London’s The Brewery last week, recognize excellence in the fields of football media, marketing, business and technology and is in its 10th year.

The Bantams were nominated for their 2021-22 season ticket campaign, ahead of the first season with fans returning to Utilita Energy Stadium in the wake of the COVID-19 pandemic, beating a host of high-profile teams for the prize.

“Take Me Home” was introduced by a moving video that focused on an elderly backer who – having been unable to attend games since March 2020 – is returning to BD8.

Along the way he meets other bantams who are also returning to Valley Parade, all accompanied by an emotionally produced instrumental version of the city favorite “Take Me Home” – after receiving permission from BMG Rights Management Limited.

City finished ahead of second-placed Aston Villa and third-placed Rangers, while also beating other contenders from Leeds United, Chelsea, Fulham and Norwich City.

Other winners in the 18 categories on the evening, hosted by esteemed TV presenter Colin Murray, included Manchester City, Tottenham Hotspur, Southampton, Wolverhampton Wanderers, Brighton and Hove Albion, Swansea City and Wigan Athletic.

City’s Director of Brand, Marketing and Media Luke Flacks (pictured above, holding the trophy, second from left) said: “Winning this award is a huge testament to all the staff who work tirelessly behind the scenes at the club every day.

“For us to compete for this award against the likes of Aston Villa, Rangers and Chelsea shows the positive progress we are making as a club off the pitch.

“While we are all delighted at the external recognition of our campaign, the real reward for us was seeing nearly 13,000 season ticket holders – and over 17,500 total supporters – at the Valley Parade “The Homecoming” against Oldham Athletic in August.

“We look forward to experiencing that atmosphere again when Mark Hughes leads his team in July.”

On behalf of the Football Business Awards 2022: “The judges said this was a brilliantly creative and well-executed campaign, which delivered excellent results given its limited budget.

“It focused on the human side of Covid, not just in a sporting context. An excellent job.”

For more information on the Football Business Awards 2022, including a full list of winners, please CLICK HERE.

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