Argentina Football Federation wins first betting sponsor

That Argentine Football Federation (AFA) has named sports betting and casino operators BetWarrioras official sponsor in a four-year contract.

BetWarrior will act as the main partner of Argentina’s XI national teams, AFA Cup and national tournaments and is believed to be the company’s largest sponsorship to date as it becomes the first betting sponsor of the AFA.

The Football Association announced the sponsorship will be inaugurated on June 1 at London’s Wembley Stadium for the forthcoming friendly match between Argentina’s men and Italy.

AFA President Claudia Tapia Stressing the importance of the deal for Argentine football, he stated: “We are very pleased to add a brand like BetWarrior to the sponsorship of AFA. We have worked to continue generating resources aimed at the economic strength of our institution and the clubs that are part of AFA.

“Without a doubt, we have redoubled our efforts in this important year and are focused on closing new trade deals in this direction. We welcome BetWarrior to our association. We will work together to get the most out of this agreement.”

The partnership reflects broader changes in Argentina as provincial governments have been allowed to implement independently regulated online gambling regulations.

Last year, BetWarrior was among the first sportsbooks to be granted a license for the province of Buenos Aires IPlyC – Securing its presence in Argentina’s most populous state through a partnership with the local incumbent Binbaier and Intralot SA.

Co-founded in 2019 by former PokerStars executives Morten Tonnesen and José del Pino, BetWarrior aspires to become South America’s first fully scaled multi-market sportsbook.

BetWarrior operates in 11 South American markets and is currently led by the Chief Executive Zeno Ossko, former Managing Director of BetStars and CEO of DACH sports betting MyBet.

Santiago Gandara, Marketing Director of BetWarrior, added: “BetWarrior is proud to be a sponsor of Argentina football team and this team that has won people’s affection. They brought us joy in Brazil and now they have full support for the World Cup in Qatar.

“BetWarrior is a unique product in the sector, a new and original model in the country, a platform of Argentine origin that strives to lead the way for the future of the betting industry in LATAM. And for that there is nothing better than being with the Argentine team.”

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