Buy sportswear to help KLABU build a brighter future for young refugees
Refugees live in camps for an average of 17 years.
For some, this is their entire childhood, for others, the prime of their adult life, and for others, the final years of their lives.
Instead of enjoying these crucial years of their lives, refugees simply have to wait. Wait to return home safely, wait to be relocated to a third country, wait to enjoy life. In these 17 years of waiting, the potential and talent of young people is wasted.
While NGOs in refugee camps often provide food, shelter, medical care, and educational support, there are usually no structural solutions for sports and other joyful community activities.
Regardless of the circumstances 90 minutes ‘Football Tackles’ Charity of the Week KLABU believe that these young people have hopes and dreams that go beyond mere survival.
And this is where KLABU sees an opportunity to add value to a refugee’s life by using the power of sport to (re)ignite the spirit of refugees.
They do this by establishing sports clubs in refugee camps to help refugees rebuild their lives. KLABU creates space for playful moments on stage that allow refugees to break down barriers, build trust and make friends – through the power of sport, together on the field.
This opportunity to play sports allows these people not only to survive, but also to live.
The first of these sports clubs was opened in the Kalobeyei settlement in Kenya – home to over 40,000 refugees, almost 70% of whom are 18 years of age or younger. KLABU was built with the help of local craftsmen and project partners, the NGOs LWB and Roof For Humanity, creating the first clubhouse within the settlement.
“KLABU is a place for everyone, young and old, men and women. When we wear our club jersey, we feel the Kalobeyei spirit.”
– residents of Kalobeyei
The clubhouse itself has transformed into a social hub with the introduction of TV and WiFi, allowing the Kalobeyei community to broadcast football matches, play games like FIFA on a game console, and connect online with loved ones in home countries.
But KLABU not only built a clubhouse, but also founded a club.
Inspired by the people who make Kalobeyei so special, KLABU’s first home and away kit is called “Kalobeyei Spirit” and celebrates the human spirit and potential of the refugee and host community in Kalobeyei. This kit (which you can buy here) is now worn by teams like Kedong FC, Queens FC and Kinati FC, individual members like Nancy, Emile, Lillian and also by people around the world.
This model of creating clubs with their own identities has been hugely successful for KLABU and has been made possible through the online sale of the unique sportswear that is designed for each refugee camp they serve. As more sportswear is sold, more clubhouses can be built around the world and more young refugees gain invaluable access to sport.
Half of the sales proceeds go to the KLABU Foundation to support the sports clubs in refugee camps, while the other half is reinvested to increase the brand’s impact. This business model gives KALBU a certain degree of independence – instead of being completely dependent on (one-off) donations and funding from sponsors, KLABU wants to become a healthy organization that can have a long-term impact.
And the more people wear KLABU, the bigger the club gets and the wider the effect.
If you want to help expand KLABU and its impact on the lives of young refugees around the world, you can do so by buying their sportswear hereor if you work for a company or have a five-on-five team that is in dire need of some fresh kits, you can order custom-made KLABU jerseys here.