By: Pradeep JhaFirst Published: Oct 04, 2017 05:38:08We are still in a time of “dreadful and unplanned transitions” in media, said Sreejesh Kumar, editor of the Women’s Media and Entertainment magazine.
“There has been no change in the way women are being presented in media for decades, and this is a result of a culture which treats women as disposable.
As media grows, so does the way people react to them.”
While media is often considered to be the “main engine of the modern age”, women and girls are now expected to carry the weight of this burden, said Pradeem Gopalan, executive director of the Media Studies Association.
“A lot of these stories are about the marginalisation of women.
In some cases, there are issues of sexual harassment, violence and domestic violence.”
Women are still “the main target” in the media, he added.
“It is a challenge to make sure that the stories that come out of media are relevant and accurate.”
According to a 2017 study, a third of women in the world were still living with a single mother and a quarter of them were in rural areas.
According to data from Pew Research Center, women were the fastest-growing gender group in 2016, and now account for around three quarters of the global population.
The media has always been an important source of information and social change, said Ms Gopan.
“As women, we have to continue to be aware of how our voices are being used.
We have to be more proactive and aware of what is happening with our bodies, and we have the power to change this.”
The challenge is to give women access to news and information about issues, such as the economic situation and the challenges faced by girls and women in society.
“We need to educate ourselves and our audiences, because these stories have a powerful impact,” she said.
The Times of Indian